GEMINI
What makes it special
Gemini is baked right into Gmail, Docs, Sheets, Search, and Maps. It has real-time internet access (so no stale answers), can handle text, images, audio, video, and code, and boasts a context window large enough to process
the equivalent of 1,500 pages of text in one go.
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The good stuff
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Deep Google app integration — works where you already work
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Live internet access for up-to-date answers
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Handles text, images, video, audio & code
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Generous free tier for casual users
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Deep Research for detailed reports
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Worth knowing
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Can hallucinate — always double-check facts
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Less useful if you're not in the Google ecosystem
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Ultra plan is pricey at $249.99/mo
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Enterprise support can be patchy
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Coding tasks: Claude & Copilot have an edge
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Who's it for?
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Google loyalists
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If you live in Gmail & Docs, this is a no-brainer
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Researchers
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Real-time web access + deep research tools
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Creators
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Text, images & video all in one place
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Business teams
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Workspace bundle makes it cost-efficient
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Pricing plans
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Free
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$0/mo
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Great for casual use
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AI Plus
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$7.99/mo
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Light users & storage
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Most popular
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AI Pro
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$19.99/mo
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Professionals & Workspace
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AI Ultra
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$249.99/mo
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Power users & 30TB storage
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Workspace
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$14/seat/mo
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Business teams